Selling Your Artwork Online: Tips and Strategies for Building a Successful Online Art Business

Artists have been gifted with an extraordinary ability: to create pieces that evoke emotion and thought, and bring beauty to the world. But, converting this talent into a successful online art business can be a daunting task, even for the most seasoned artists. Fear not, we’re here to offer you some strategies and tips for successfully selling your artwork online.

If you’re an artist looking to sell your artwork online, there are several effective strategies you can use to reach a wider audience and build a successful business. Here are some of the most useful tips and strategies for selling your artwork online:

Building a Portfolio: Show Your Best Work

One of the first steps in selling your artwork online is to create an online portfolio that showcases your work in the best possible light. Your portfolio can take the form of a website, a blog, or a social media platform like Instagram. It should feature high-quality images of your artwork, along with relevant information about your creative process, sources of inspiration, and pricing.

A powerful portfolio can be the difference between being noticed or ignored by potential buyers. Use this space to showcase your best work. Include pieces that accurately represent your style and voice as an artist.

Ensure each piece is photographed professionally, preferably in natural light to capture the true colours and details. It’s also vital to write clear descriptions of your art. What’s the story behind the piece? What materials were used? Including this information can create a connection between the buyer and the piece, making it more attractive.

Price It Right: Finding the Balance

Pricing your artwork is often one of the trickiest parts of selling online. You want to cover your costs, value your time and effort, but also remain competitive and affordable for your potential customers.

A good starting point is to calculate the cost of your materials and the time spent on each piece. Then, research prices for similar art in your chosen platform to get a sense of the market rate. Remember, you can always adjust prices as you gain more experience and credibility in the market.

Use Online Marketplaces

Online marketplaces such as Etsy, Redbubble, and Society6 are a great way to sell your artwork online. These platforms offer a vast audience of buyers looking for unique and creative artwork. To get started, you’ll need to create an account and upload your artwork, then set your prices and shipping fees. When using online marketplaces, it is essential to make your artwork stand out from the rest by ensuring that it is of the highest quality and visually appealing. You can use keywords and tags to help buyers find your work, and you may want to consider offering promotions and discounts to encourage buyers to purchase your artwork.

Exploring Your Online Platforms: Know Your Market

Starting an online art business requires understanding your options for selling platforms. From well-known marketplaces like Etsy and eBay to more art-specific platforms such as Saatchi Art, Artfinder, and Society6, each platform caters to a unique set of customers and requires its unique strategy.

Research these platforms and ask yourself, “Who is my target audience?” Do they want vintage, handmade crafts (Etsy)? Are they looking for high-end, contemporary art (Saatchi Art)? Or maybe they desire affordable prints (Society6)? Understanding your potential buyers is crucial to choosing the best platform.

Create Your Own Online Store

Creating your own online store is another effective way to sell your artwork online. Platforms like Shopify and WooCommerce make it easy to set up an online store and sell your artwork directly to buyers. Having your own online store provides you with more control over your pricing and shipping, and enables you to build a brand that reflects your unique style and vision. It is essential to design your online store in a way that is visually appealing and user-friendly, making sure to showcase your artwork in high-quality images, while providing detailed information about each piece, including size, medium, and price. You’ll also need to set up a secure payment system and shipping options.

Search Engine Optimization (SEO): Increase Your Visibility

Don’t be frightened by the jargon! SEO is simply a method of increasing your visibility on search engines, like Google. By strategically using keywords related to your artwork in your listings and on your website, you can attract more potential buyers.

For instance, if you paint abstract landscapes, use phrases like “abstract landscape art” or “modern nature paintings” in your descriptions and titles. That way, when people search for those terms, your work is more likely to appear in the results.

Build a Mailing List: Keep Your Audience Engaged

If someone visits your online art shop, that’s great! But if they leave without buying anything, how do you keep in touch? This is where a mailing list comes in. Encourage visitors to subscribe to your newsletter, offering updates on your new artwork, sales, or behind-the-scenes content.

Building an email list helps create a more direct and personal connection with your audience, increasing the chances of them becoming returning customers.

Build Your Audience Through Social Media, Social Media is Your Friend: Building a Following

Social media platforms such as Instagram and Facebook are powerful tools for building your audience and promoting your artwork and can be great assets for artists. They offer a platform to showcase your work and build a community around your art. By using hashtags and tags, you can help buyers find your work, and by engaging with your followers, you can create a loyal community of supporters who are passionate about your work. By announcing new pieces, promotions, and events, you can keep your followers engaged and excited about your artwork.

Instagram, for example, is a visually-based platform perfect for artists. Use relevant hashtags, collaborate with other artists, and engage with your followers regularly. Building a loyal audience on social media can translate into a customer base for your online art business.

Be Patient and Persistent: Success Takes Time

Last, but certainly not least, remember that building a successful online art business won’t happen overnight. It takes time to build a portfolio, establish a social media presence, and develop a customer base. Be patient with yourself and persistent in your efforts.

Take risks, make mistakes, and learn from them. Your journey as an online art entrepreneur is just as much a work of art as the pieces you’re selling. So, keep painting your success story, one brushstroke at a time.


In conclusion, selling your artwork online can be a rewarding and lucrative way to reach a wider audience and build a successful art business. By creating an online portfolio, using online marketplaces, creating your own online store, and building your audience through social media, you can showcase your artwork to the world and establish yourself as a successful artist. With hard work, persistence, and a willingness to learn and adapt, you can turn your passion for art into a flourishing online business.

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